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November 04 News

Star tour
In an event titled 'Follow your own star', Mercedes-Benz celebrated the conclusion of a Europe-wide tour in Milan¹s impressive Castello Sforzesco. Drivers in about 400 new A-Class vehicles performed the tour. The 400 drivers and their passengers chosen for the event drove along spectacular routes through some of the most beautiful regions in Europe, completing the tour in four day-long stages. Among the highlights of the evening were appearances by the designer Giorgio Armani, who presented an exclusive fashion show, and by the four-time Grammy winner Christina Aguilera. In her live performance, Aguilera also gave the first-ever presentation of her song ŒHello¹, which was composed especially for the introduction of the new A-Class.


Luxury limo wows show visitors
One of the world's most luxurious production cars was the star of the St Mary's Motor Show held in Bishop's Stortford. Event sponsors, Mercedes-Benz of Bishop¹s Stortford, displayed the mighty Maybach 62, which retails at more than £290,000. Measuring six metres in length and weighing three-and-half tonnes, the Maybach was an impressive sight for visitors and a rare one at that! Only 25 models are currently on the road around Britain. "The Maybach redefines the concept of first-class travel and exclusivity and certainly drew a lot of people onto our stand," said Lee Taylor, Mercedes-Benz of Bishop's Stortford Sales Manager.


Thieves target car keys...
Homes are being burgled for owners' car keys in a new crime wave. Police have identified Mercedes as one of the top three cars being targeted in a new kind of crime where thieves break into houses or businesses simply to steal the keys to cars and then drive off. Mercedes owners are being urged to make sure their keys are safe at all times. A police spokesman said: "Thieves have changed their tactics as recent advances in technology have made it virtually impossible for them to break into cars and hot wire them. Security improvements and computer systems mean that the only way you can guarantee to get away with a car is to have the keys, so now houses are being broken into for the specific purpose of taking car keys. We have also had cases where keys hanging close to doors, letterboxes or cat flaps have been stolen by thieves using poles with handles on them to lift keys down and back through the opening"

...and wing mirrors
Thieves are targeting electronic Mercedes wing mirrors. Police are investigating the spate of thefts of the wing mirrors, which cost between £300 and £900. Eight Mercedes owners in the Redhill area awoke on September 1 and reported that both their wing mirrors had been carefully removed overnight. PC David Christian said he believed the careful removal of the mirrors suggests they are being stolen for resale: ³Whoever is responsible for these thefts is obviously removing the wing mirrors in a very professional manner, carefully unscrewing the entire units.²


Thumbs up for top down
Demand for convertible cars in the UK is going through the roof and despite this year¹s washout summer the increase has moved into top gear. Latest figures show that registrations of new topless models are soaring, with the January to August market rising by 21 per cent to a record 77,946 new cars. This reflects a ten-year trend in which new convertible sales have grown from just under 18,000 to more than 98,000. In the past five years demand has more than doubled and 2004 is on course to be the first 100,000 plus market for top-down motoring. Compared with the rest of Europe, the UK leads the way in sales growth. SMMT chief executive Christopher Macgowan, says: "Some people say that we British must be mad to buy more convertibles than countries like France, Spain and Italy. However, there may be a good reason why we sell many more than the combined total of those three markets. "Perhaps driving with the hood down in Milan or Madrid is simply not as appealing as it is in Manchester. Maybe in southern Europe the sun is too oppressive for anything other than the roof-up with a blast of the air conditioning. "A sunny day in Scunthorpe on the other hand is the perfect opportunity to enjoy the top down."



Record-breaking 240D
A Greek taxi driver has donated his record-breaking Mercedes car to the company¹s museum in Germany. Gregorios Sachinidis¹ Mercedes 240D has clocked up a record-breaking 2.8million miles, and now becomes the Mercedes-Benz with the highest recorded mileage known to date. The mileage is the equivalent of six trips to the moon and back, or 82 times around the earth. Mr. Sachinidis bought his car in Germany in 1981 with around 220,000 km on the clock, before driving it back to Thessalonica. Here it was in service as a taxi 24 hours a day until July 2004. During this time the owner was able to call upon the original engine and two spare units, deploying them on a rotational basis 11 times in total. He was so pleased with his car he wrote to company boss Juergen Hubbert to thank him personally for the outstanding service. At a reception, Mr. Sachinidis was presented with a key for a new C200 CDI to be picked up upon his return to Greece.


Fashion week storm
The new smart forfour was the choice of International catwalk models during London Fashion Week. Storm Model Management used five of the recently launched cars to chauffeur their international models around the catwalk shows. The forfour is the first smart with four seats and four doors and has recently gone on sale in the UK. Storm Management said: ³The smart is cool and stylish and is the perfect choice for the girls to be driven around London, in what is a frantic week of non-stop catwalk fashion shows². The forfour starts from £7,995.


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